What the internet is hiding from you, eli pariser, former executive director of moveon, recalls his own dreams. Imagine a world where you never discover new ideas. How the new personalized web is changing what we read and how we think pariser, eli on. Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. This concept was largely introduced by digital activist, eli pariser, in his book, the filter bubble, and corresponding ted talk, beware online filter bubbles. What the internet is hiding from you eli pariser an eyeopening account of how the hidden rise of personalization on the internet is controllingand limitingthe information we consume. An interesting read for a person interested in web and internet in general. What the internet is hiding from you by eli pariser isbn. With little notice or fanfare, our online experience is changing, as the websites we visit are increasingly tailoring themselves to us. Your computer monitor is becoming a oneway mirror, reflecting. Pariser defines these bubbles as your own personal, unique. Tracing a disputed portrait between the archives of malvina hoffman and sergey merkurov.